Immersion

We kicked off the project with secondary research, and a site visit to the Mayo clinic facility in Jacksonville, Florida. Our visit and findings led us to create our key user - Harold’s persona. And using an empathy mapping workshop, we were able to take our understanding of Harold’s behavior and distill it into his frustrations, hopes, and goals. This helped us arrive at the journey mapping stage, wherein we mapped out the patient’s (Harold) vitals check-up experience, the various physical and digital touchpoints he interacted with, and the pain points he met with throughout his journey.

Synthesis

Our team studied the pain points derived from the immersion phase, and synthesized them into patient-specific insights that helped us frame our problem scope and how-might-we statements. This is the point where we conceptualized our design anchors*. At the end of this phase, we also started identifying possible areas of opportunity.

Ideation

With our design anchors leading the way, the team started off with initial concept sketches, exploring ideas for furniture, floor layouts, reimagining vital station nooks, and mood boards for fabrics and finishes.

PROCESS BOOK

Immersion

Synthesis

Ideation